Year : 2013
Type : Commercial – Sustainable Headquarters, Office Fitout & Retail Experience
Size : Approx. 500 sqm
The inviting design succinctly translates the brand’s core values into a spatial experience, into sustainable architecture. The new HQ premises were to intuitively illustrate the brand’s commitment to sustainability, quality, and craftmanship, and to create a healthy environment for staff and customers.
The Birkenstock HQ comprises retail, e-tail, wholesale, offices and showrooms, workshop and warehouse (with a new Mezzanine storey inserted) as different faces of the same company, identifiable but with a coherent sustainable design concept behind them.
An originally beautiful, but almost derelict, heritage building as our starting point: Over a hundred years ago, the building was – coincidentally – conceived for a boot manufacturer, but it had undergone lots of modifications over time, until it remained unoccupied in recent years.
Based on an initial feasibility study, Birkenstock Australia engaged us to design their new headquarters in a run-down, two-storey heritage building in Clifton Hill. Asking for sustainable architecture that displays the company’s honest structure, the clients wanted to set new benchmarks for sustainable office environments and for the future of retail and shopdesign.